Doo-Ri Chung Out at Doo.RiJune,2012

Just saw this at Fashionista.com

Quote: Getty



Is designers leaving their namesake labels a new trend? Just a couple of months after Simon Spurr announced his departure from six year old label Simon Spurr, WWD is reporting that Doo-Ri Chung has decided to leave Doo.Ri, the clothing company she founded in 2001.

Like SpurrÂ's move, ChungÂ's is difficult to understand. WWD offers zero details on why Chung left or what she plans to do next and, by all accounts, the label had a pretty good couple of years. She dressed Michelle Obama for a state dinner honoring South Korea (Chung is Korean-American) and designed a high-profile MacyÂ's capsule collections–two projects that boosted the designerÂ's name recognition significantly. And, back in 2006, the talented designer, a Parsons alum, won both the CFDA Fashion Award for Swarovski/Perry EllisÂ' Up and Coming Designer of the Year and the CFDA/Vogue Fashion Fund.


At the MacyÂ's launch, Chung told usIÂ'm still a very small, young designer. IÂ'm still considered Â'nicheÂ' and IÂ'm always hesitant about being associated with someone thatÂ's much bigger than I am. WeÂ're still trying to make a place for ourselves, and I think having an association with MacyÂ's will definitely override that. But I think in the end, the partnership was beneficial for everybody.
Guess it wasnÂ't beneficial enough. Tharanco Group, the company that owns Doo.Ri (and a few other low-profile brands), told WWD it Â"wishes Chung well in all her future endeavors.Â" As for whatÂ's to come of the label, Â"market sourcesÂ" told the trade that Tharanco may sell the firm or shift to a licensing model. And thatÂ's all we know. Another fashion mystery for us to ponder.
Doo-Ri Chung Out at Doo.Ri

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